Google Analytics is used to track visitors and monitor site usage. Many organizations already have a Google Analytics account and simply need to have the code added to their PastPerfect Online site to have PastPerfect Online pages tracked in Analytics. You may decide to start a new Analytics account specifically for your PastPerfect Online site. We suggest consulting with your web team before making decisions regarding Google Analytics.
Additional information about Google Analytics, including instructions for signing up for an account, is best documented at: https://marketingplatform.google.com/about/analytics/
Once you have your Google Analytics account and property set up, please send an email to pposupport@museumsoftware.com with your organization name and Google Analytics Measurement ID. This ID is a series of letters and numbers that begins with "G-" or "GT-", e.g. "G-AB12CD34EF" or "GT-ZY98XW76".