Google Analytics is used to track visitors and monitor site usage. Many organizations already have a Google Analytics account and simply need to have the code added to their PastPerfect Online site to have PastPerfect Online pages tracked in Analytics. You may decide to start a new Analytics account specifically for your PastPerfect Online site. We suggest consulting with your web team before making decisions regarding Google Analytics.
Instructions for signing up for a Google Analytics account is best documented at: https://marketingplatform.google.com/about/analytics/
Once you have your Google Analytics account set up, please send an email to pposupport@museumsoftware.com with your Google Analytics tracking ID.